![]() ![]() This research identifies which logos exude perceived security. Here we generally refer to them as Trust Seals, as they are all logos intended to convey trust onto the webpage, even if they differ in how they do so. They include privacy seals, brand association badges, or SSLs (secure sockets layers) which actually create encryption between the user’s browser and the receiver’s server. “Trust logos” or “site seals” could really mean a lot of different things. If you’re primarily concerned with convincing ‘insecure’ shoppers, test a SiteLock seal. However, as demonstrated here, a quick survey is not too difficult and doing one analogous to this with your customers could help you narrow down your choice of trust seal. If you can't test, then implement trust seals with the help of this study. 'Paypal-verified' provides the most trust, followed by Norton, Google Trusted Store, Visa-Mastercard, then BBB. If you can test, then do so with the top 5 or so results. 14%) trust seal made them feel more secure when shopping online. BUT, those frequently concerned about online security were significantly more likely than those who were not to feel a SiteLock (20% vs.When shopping online a PayPal Trust Seal added significantly more security than any other brand.Unaided awareness was very low for most trust seals, although once aided with the image of the trust seal badge, awareness increased significantly.Most respondents purchased something online at least once per week (98%) with over two-fifths (42%) feeling concerned about security at least half the time. ![]() Females were significantly more likely to trust the Norton security seal.Females were significantly more likely to trust the Better Business Bureau (BBB) seal.Males were significantly more likely than females to trust the Visa-Mastercard seal.Surprisingly Paypal was trusted by older (50+) participants relative to millennials.Sitelock did well with middle age (gen x) compared to millennials.'Google Trusted Stores' was trusted more by millennials (gen y) compared to older people.Familiar brands like Visa, Mastercard, PayPal, Norton, and Google were also the most trusted seals when paying online.the white arrow allows us to manipulate the shape as a whole by repositioning it on the stage or fluidly transforming its shape by selecting the curves that define it and repositioning those. The black arrow allows us to have more precise control of the D. The white arrow allows us to transform the shape by scaling, r C. the black arrow allows us to manipulate the shape as a whole by repositioning it on the stage or fluidly transforming its shape by selecting the curves that define it and repositioning those. The white arrow allows us to have more precise control of the B. The difference between the black arrow and the white arrow in the tool box is. ![]()
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